Els for Autism: 5-star email signature onboarding service from Rocketseed

Envisioning ‘a world of limitless possibilities for individuals with autism spectrum disorder (ASD) and their families’, Els for Autism® is committed to ‘transforming the lives of people with autism and those who care for them through lifetime services and collaborative partnerships’.

Based at The Els Center of Excellence® campus in Jupiter, Florida, this world-leading organization runs global support and learning programs to improve the lives of individuals with autism, their families, and professionals. To expand the programs and increase fundraising, Els for Autism focuses on building awareness and engagement, with email—powered by Outlook—as a key communication channel.

Marketing Coordinator & Graphic Designer, Danielle Freedman, explains the email challenges that the organization faced, how they selected Rocketseed and their onboarding experience.

With such an established brand, an all-year events calendar, and an exclusive audience, Keith Prowse presents the ideal opportunity to utilise Rocketseed’s full functionality to achieve exceptional audience engagement through their everyday email branding.

Keith Prowse – the UK’s leading corporate hospitality provider .

Keith Prowse is committed to innovation, customer service and delivering the ultimate memorable experience which, in turn, requires equally innovative, customer-focused, memorable marketing – which is at the heart of the company’s long-term relationship with Rocketseed.

The Brief

• To make every email consistently-branded, fully integrated with the company’s sales and marketing mix.
• Strategically, to build brand awareness whilst introducing a new brand identity and establishing key sub-brands.
• Tactically, to promote individual event hospitality packages, requiring flexibility and compelling calls-to-action to drive booking conversion.

Keith Prowse’s campaigns utilise Rocketseed’s full feature-suite and functionality – from signatures and banners to alerts and analytics.

• Email Signatures have been used to maximum effect, with bold branding, social media connectivity and interactive promotional messaging. The introduction of a new brand identity was centrally controlled with all staff automatically receiving their newly-branded signatures without having to make any changes themselves.
• Rocketseed’s segmentation capabilities are key for Keith Prowse, allowing different employees to target different contacts with the most appropriate event and ticket offers, with customer behaviour determining future targeted messaging.
• Timing is everything and with a full calendar, Rocketseed’s flexibility allows the uploading of unique campaigns for every event with go live and expiry dates, allowing alteration messages (e.g. for last-minute tickets) or withdraw campaigns (e.g. once sold out) immediately.

When it comes to driving sales directly, Rocketseed ensures specific recipient clicks alert the sales team with real-time alerts to follow-up, alongside reporting & analytics, showing the effectiveness of every email and shaping future campaigns.

Results

Keith Prowse consistently elevate their everyday email to act as an exceptionally efficient marketing channel, effective at both brand-building and direct-response customer conversion, embodying the email empowerment that Rocketseed stands for.

“We needed a marketing channel that could not only consistently deliver high-quality engagement and conversion but which also offered the campaign flexibility to meet the demands of an ever-changing events calendar and fast-moving hospitality sales. Rocketseed email branding achieves these perfectly and is now a vital part of the Keith Prowse marketing mix.”

Sam Coates – Head of Marketing