Els for Autism: 5-star email signature onboarding service from Rocketseed

Envisioning ‘a world of limitless possibilities for individuals with autism spectrum disorder (ASD) and their families’, Els for Autism® is committed to ‘transforming the lives of people with autism and those who care for them through lifetime services and collaborative partnerships’.

Based at The Els Center of Excellence® campus in Jupiter, Florida, this world-leading organization runs global support and learning programs to improve the lives of individuals with autism, their families, and professionals. To expand the programs and increase fundraising, Els for Autism focuses on building awareness and engagement, with email—powered by Outlook—as a key communication channel.

Marketing Coordinator & Graphic Designer, Danielle Freedman, explains the email challenges that the organization faced, how they selected Rocketseed and their onboarding experience.

Green Data: Succeeds with unique on-prem email signature solutions through Rocketseed Partnership

Route 2: Solving Customer Email Signature Challenges through Rocketseed Partnership

Supermax: 29% Engagement with Bold Nitrile Glove Email Banner

Cloud Mojo: Delivering signature success through partnership

M7 Group: Professional Email Signatures and Promotional Banner Campaigns for Dealership Network

Empyrion Technologies: Empowering Customers as a Rocketseed Reseller

Brooklands Hotel: Accelerating email signature marketing with 12.7% email banner engagement.

dx⁵ successfully leveraged Rocketseed to seamlessly roll out their new email signature across the entire business and secured attendee registrations for their awards event using an engaging email banner campaign.

The Client – dx⁵

In 2022 media house, online and print magazine publisher CIO Africa merged with The Rebel Element to create a stakeholder engagement agency called dx⁵, focused on facilitating digital transformation (dx) across the African continent. dx⁵ believe there are 5 pivotal stakeholder groups who ultimately enable digital transformation in any given business, these include internal teams, customers, suppliers and partners, external community and shareholders. dx⁵ are in the business of connection, created through meaningful business relationships between these 5 stakeholder groups to accelerate enterprise and government growth.

Based in Kenya and South Africa but operating across the continent, the company achieves this connection by providing and creating meaningful platforms that expedite sustainable engagement between the enterprise, government and technology providers, which in turn accelerates digital transformation.

The Challenge

dx⁵ had two main challenges to meet. Firstly, they needed new email signatures for all staff in line with the new branding and they wanted to create and implement the new signature roll-out simply and quickly.

Secondly, dx⁵ wanted to run effective email signature marketing campaigns, with the aim of using interactive email banners to promote specific events and initiatives. One key event to promote in this way was the dx100 Digital Transformation Symposium & Awards which was held on 23rd – 25th November 2022.

The Solutions

CIO Africa has been a Rocketseed client since 2020, using the Campaign email signature marketing product, enjoying the benefits of Rocketseed’s managed email signatures and the engagement achieved from running email banner campaigns.

With this experience, dx⁵ were able to design their new company signature to include their new brand logo, strapline – “Connect. Engage. Transform.” – and all the interactive elements they required. Rocketseed then built the new signature on the platform for dx⁵ to roll out across their business.

The new signature also makes full use of Rocketseed’s email disclaimer functionality to give extra legal protection to the dx⁵ brand and help enforce email confidentiality and privacy.

The dx⁵ brand is also protected by all staff email signatures being tamper-proof and managed centrally using Rocketseed, ensuring company-wide brand consistency.

To promote the dx100 Awards event, dx⁵ ran an eye-catching, interactive banner campaign at the top of their team’s everyday business email. As well as showcasing the event and the re-brand, most importantly the banner featured a prominent ‘Register Today!’ call-to-action button, making it easy for recipients to click-through to the event’s attendee registration page to submit their details.

The Results

Between 18 October and 25 November, the dx100 Awards registration campaign generated 159 recipient clicks and resulted in 49 attendee registrations – a conversion rate of 30.8%.

dx⁵ says…

“Rocketseed brings a dynamic element to any marketing strategy, being able to personalise every single signature banner in real-time is huge for driving awareness and action related to different projects, teams, brands and/or initiatives in a business. It’s a simple-to-use marketing medium which is effective and impactful and adds a fresh interface to ‘business-as-usual’ email engagement.”

Kelly Bentley | Co-Founder & Group CEO | dx⁵

Want to start promoting your events and driving attendee registration in every employee email? See how we can help.

Rocketseed 14- day free trial is available to companies with more than 50 users on email.

Direct mail specialists Compu-Mail chose Rocketseed to deliver the centralized management, consistent branding, compliance and security they sought for their company email signatures.

The Client – Compu-Mail

Compu-Mail, LLC is a direct mail marketing services company that specializes in secure direct mail, email marketing, data-driven marketing, and variable data printing. Founded in 1997 and headquartered in Grand Island, New York, the company serves clients across a range of industries, including healthcare, financial services, education, retail, and non-profit.

With services ranging from creative design and database management to fulfilment and mailing, Compu-Mail helps clients develop and execute integrated marketing campaigns across multiple channels, including direct mail and email, to reach and engage their target audiences. The company’s secure data-driven approach to marketing also enables clients to leverage customer data and analytics to create targeted and personalized marketing messages.

The Challenges

Before implementing email signature marketing with Rocketseed, Compu-Mail, LLC faced several challenges regarding its own email communication, namely:

• Brand Consistency: Ensuring that all email communications are consistent with Compu-Mail’s visual brand identity.
• Professionalism: Maintaining a professional and credible appearance in emails, especially when communicating with clients, prospects, and partners.
• Marketing: The company was not leveraging every email sent as an opportunity to promote its services, drive traffic to its website or social media profiles, and increase its engagement with the email recipients.
• Engagement: Standing out in crowded inboxes and capturing the attention of recipients, especially with so many emails being sent daily.
• Tracking: Measuring the effectiveness of email signature marketing campaigns and understanding how recipients interact with emails was challenging without proper tracking and analytics.

The Solutions

With Rocketseed, Compu-Mail was able to resolve email brand and professionalism issues by providing standardized, consistent and professional email signatures across all employee devices that included branding, compliance messaging, and marketing messages. Specifically, implementing Rocketseed enabled the company to achieve:

• Branding: Rocketseed enables Compu-Mail to create and standardize email signatures that include branding elements such as logos, colors, fonts, social media and website links, and marketing messages. Centralizing control of employee signatures ensures that all email communications are now consistent with the company’s visual identity, which helps build brand recognition and reinforces brand messaging.
• Professionalism: By including complete and correct contact information, job titles, and professional credentials on all employee signatures, Compu-Mail emails now have the professional appearance which is so important when communicating with clients, prospects, and vendors.
• Compliance: The company used Rocketseed to include legal disclaimers, privacy statements, and other compliance-related messaging in its employee email signatures. This helps ensure that all email communications meet regulatory requirements and industry best standards.
• Marketing: With Rocketseed, Compu-Mail now includes marketing messages and calls-to-action (CTAs) in its company email signatures. This helps promote products and services, drive traffic to the company’s website and social media, and increase engagement with email recipients.

Together, these have helped Compu-Mail create and maintain a consistent and professional appearance across all email communications and improve the effectiveness of its email marketing efforts.

Email Signature Security

Security is central to Compu-Mail, as evidenced by its key brand catchphrase, “When Secure Mail Matters”

When researching for a company to assist with its email signature initiatives, Compu-Mail considered the following factors:

• Brand Protection: The need to provide consistent and professional email signatures to help protect the company’s brand reputation. This can be important in preventing phishing attacks where cybercriminals may try to impersonate a company’s employees and use their email addresses to send fraudulent emails to customers.
• Legal Compliance: The ability to include legal disclaimers and other compliance-related messaging in an email signature. This helps ensure that all email communications meet regulatory requirements and industry standards, reducing the risk of legal and regulatory sanctions.
• Centralized Admin Management: A centralized admin management of email signatures was a MUST for Compu-Mail. This can help ensure that all employees are using the same, up-to-date signature with the appropriate legal disclaimers and branding elements. Importantly, it also helps prevent the use of unauthorized or outdated email signatures, which can potentially create security vulnerabilities.
• Link Protection & Monitoring: Protecting links within email signatures by using link tracking and monitoring tools. This can help identify potential phishing and malware attacks by alerting administrators if a link within an email signature has been clicked on by a large number of recipients or if it leads to a known malicious website.
• Customer Support: In order to meet the demands of its critical business operations, Compu-Mail searched for a company that provided live customer support that is both responsive and timely, as opposed to relying solely on computer automation.

With its strong emphasis on security, Rocketseed has helped enhance Compu-Mail’s email security by providing consistent and professional email signatures, compliance messaging, centralized admin management, as well as protecting and unifying links contained within their employee email signatures.

The Results

While Compu-Mail’s goals are ever evolving to meet the needs and demands of the business, the company credits Rocketseed with being a positive factor in helping to:

• increase website traffic
• increase social media following and engagement
• improve brand recognition,  and
• boost email engagement rates

by including marketing messaging in employee email signatures and by helping Compu-Mail stand apart from others in email inboxes.

Compu-Mail says…

“Centralized admin management of email signatures was a MUST for Compu-Mail. By giving us central control of all employee signatures, Rocketseed has ensured all our business emails are compliantly, securely and consistently branded across all devices.

Rocketseed’s staff have been exceptional throughout our project, from the initial research phase to our current implementation. Their team members possess extensive knowledge, are always willing to assist and generously patient. They have assisted us in seamlessly integrating into our systems and continue offering ongoing support as needed.”

Kelly Stevens | Marketing Analyst & Coordinator | Compu-Mail, LLC

Looking for a centrally-managed email signature solution that gives you consistent branding, company-wide compliance and a new marketing campaign channel? See how Rocketseed can help.

Need email signatures for more than 50 users? Start your Rocketseed 14- day free trial today.

Today, diversity is highly valued because it strengthens social groups. The Investment Association (IA) is committed to making workplaces more inclusive to ensure that LGBTQ+ employees feel welcome, valued and supported. The association also plays a key role in helping companies reach LGBTQ+ talent and build their reputations as LGBTQ+ inclusive employers.

The Client – The Investment Association

The IA is the trade body that represents UK investment managers. Its 250 members collectively manage £10 trillion of assets on behalf of clients in the UK and around the world. Importantly, the IA has demonstrated long-standing support, and encouraged member support, for the LGBTQ+ community, especially LGBTQ+ professionals in the investment industry.

Promoting Pride on Company Email Signatures

One simple way in which the IA has highlighted its support for the LGBTQ+ community has been to convert its logo in its company email signatures into the Pride colours for the duration of Pride month as shown below.

With the Pride coloured logo easily updated on all company email signatures simultaneously using Rocketseed, the new-look email signatures were applied to all the IA’s internal and external emails.

When you consider the huge number of emails the IA sends in a month, adding Pride colours to email signatures delivers real reach and exposure, making a clear statement of LGBTQ+ support, creating a sense of inclusion, and encouraging all email recipients to do the same.

The Investment Association says…

“Showing our support for the LGBTQ+ community during Pride month is a small way in which the IA can show that everyone matters, and that inclusion is key. Updating our logo to Pride colours on our email signatures company-wide was incredibly easy with Rocketseed.”

Ben Holloway | Head of Digital | The Investment Association

From Pride colours to gender pronouns and name pronunciation, company email signatures are an ideal way to promote diversity, equity and inclusion (DEI) in the workplace and beyond.

Speak to us at Rocketseed to discover how email signatures can help your company’s DEI initiatives. Need email signatures for more than 50 users? Start your Rocketseed free trial today.

Using Rocketseed email signatures, Safes.co.uk are successfully showcasing their exceptional customer service, encouraging reviews and engaging customers through impactful ‘one-click marketing’.

The Client – Safes.co.uk

Safes.co.uk stands for quality and security of the highest level and is one of the UK’s foremost providers of safety solutions to both commercial and residential customers. Based in West Bromwich, in England’s West Midlands, the company offers a wide range of exclusive products – from safes and safe deposit boxes to key security and postboxes – all ready for rapid distribution from the UK’s largest safes warehouse and all at trade prices. With years of experience in the security industry, the company is able to provide a personal level of customer service that sets it apart and ensures the best solutions for all customers’ security issues.

The Challenge

The company was struggling to get its latest products and product information in front of existing and potential customers in a way that would let them engage with the company as easily as possible – with simple ‘one click marketing’.

Customer reviews are also vital to the brand’s reputation and gives new customers the confidence to buy. Therefore encouraging existing customers to rate the level of service they received and leaving online reviews is key to the company’s marketing strategy.

Email is a key channel for the business and so, to make both staff emails more professional-looking and to meet these key challenges, Safes.co.uk selected and implemented Rocketseed email signature management and marketing.

The Solution

For Safes.co.uk the solution was Rocketseed’s ‘Signature’ product plan.

This simple-to-use solution enabled the company to create a professional, on-brand signature design and to roll it out across all the team’s email accounts for consistent branding company-wide.

The new signatures also gave the company the ideal opportunity to prominently feature its 5-star service rating, supported by its extremely impressive number of customer reviews (see signature example below).

However, the key to meeting the one-click marketing and review challenges was the use of a Rocketseed email signature marketing banner. Placed immediately under the new signatures on all staff emails, the eye-catching banner featured a clear message encouraging recipients to leave reviews, with an interactive ‘one click’ call-to-action button, linked to the provenexpert.com review platform.

The Results

The email banner space has proved extremely effective in driving customer reviews and feedback. This can clearly be seen from the company’s 5 out of 5 star rating and thousands of reviews on provenexpert.com as well as its status as a Proven Expert ‘Top Service Provider 2022’.

In addition, the company’s email signatures have provided the ideal medium to highlight the customer satisfaction levels of people who have already reviewed the company, enabling potential customers to make better, more confident product and service selections based on previous customers’ experiences.

In short, using Rocketseed email signatures has been key to Safes.co.uk securing the 5-star reviews that, in turn, have successfully grown the company’s sales.

Safes.co.uk say…

“Rocketseed is a simple to manage tool that allows us to showcase customer satisfaction and service with every email we send.”

Colin Plested | Director | Safes.co.uk

Looking for centrally controlled business email signatures that’s always on brand and displays perfectly on every device? Want to boost marketing engagement with every email? See how Rocketseed can help you.

Briggs Freeman Sotheby’s International Realty is North Texas’s leading luxury brokerage. Founded in 1960, today the company has 400+ expert agents across Dallas, Fort Worth and surrounding cities, specializing in the sale of luxury homes, high-rises, ranches, land and commercial properties. Whilst independently owned and operated, the brokerage — as part of the $114 billion Sotheby’s International Realty network – has the connections and resources to bring the exceptional to every client.

With 400 agents all emailing buyers, vendors and fellow staff every day, it is essential that each has a professional, secure and engaging email signature that consistently and compliantly communicates the Briggs Freeman brand.

We asked Will Stokes how choosing Rocketseed email signature management has helped Briggs Freeman:

What challenges were you experiencing that made you investigate an email signature solution like Rocketseed?

Updating over 400 employee and agent email signatures on multiple devices was too time consuming and we had too many people out of compliance.

Was there anything about Rocketseed that stuck out as THE solution for Briggs Freeman?

Yes, a number of things – its simple setup, the ability to completely customize signature designs, the ease of changing and updating signatures company-wide and, of course, its marketing banner functionality.

Did Briggs Freeman evaluate any other vendors before choosing Rocketseed?

Yes we did. In addition to the features I’ve already mentioned, it was the service offer of a dedicated account manager and 24/7 tech support that made Rocketseed the stand-out choice.

How easy was the Rocketseed implementation from the technical side?

Extremely easy. Rocketseed techs walked us through each step and we had it implemented in days.

Are you pleased with how your new email signature design looks?

We’re very happy with how our new on-brand email signatures look. Rocketseed’s professional signature design capabilities have produced a design that clearly balances our Briggs Freeman brand with the Sotheby’s network brand as well as accommodating all our required staff contact information. It even incorporates a very simple animation that really catches the recipients’ eye!

And, because Rocketseed puts us in central control of all employee signatures we know that all 400 staff company-wide are sending consistently branded emails that will display perfectly on every device.

How have you found Rocketseed’s marketing functionality?

As well as giving all our agents clear, consistent branding on email, Rocketseed’s marketing banner campaign functionality has opened a new and engaging channel for us. For example, we now use email signature banners to drive recipient click-through to the latest edition of our Inside Texas magazine with its expert real estate and lifestyle features as well as details of properties for sale. What’s more, with Rocketseed’s analytics and reporting, we can track every recipient engagement in real time.

How did you find Rocketseed’s support?

Rocketseed support has always been very responsive whenever we’ve had any issue, of which there are very few.

How has Rocketseed helped Briggs Freeman since deployment?

We’ve made major changes to our Active Directory and group structure. Rocketseed support gave us tips that made the change easy. By integrating with our Active Directory, Rocketseed automatically updates staff signature details, which is a huge time-saver!

What success has Briggs Freeman enjoyed with Rocketseed?

We consider the implementation of Rocketseed a complete success. The time spent on updating signatures has gone from hundreds of hours to less than 10 a year and it’s given us a new cost-effective marketing channel.

Would you recommend Rocketseed to other real estate organizations as a solution? If so, why?

Definitely. Real estate agents are constantly changing and updating their devices and offices are constantly opening and closing. Rocketseed keeps us in compliance and makes updating all agent signatures super easy.

Briggs Freeman say…

“We consider the implementation of Rocketseed a complete success. The time spent on updating signatures has gone from hundreds of hours to less than 10 a year.”

Will Stokes | VP of Information Technology, CTO | Briggs Freeman

Looking for centrally controlled business email signatures that’s always on brand and displays perfectly on every device? Want to boost marketing engagement with every email? See how Rocketseed can help you.

What does it mean to be a Rocketseed partner? What do partners achieve for themselves and their customers? We asked Robyn Woods-Child, Director of Parrot Digital a few questions…

Robyn, tell us a bit about Parrot Digital

Parrot Digital was established by a passionate implementation team of IT and creatives based in Sydney, Australia, to fill a gap in the market for customers who want a premium email signature solution implemented by local experts.

In 2019 Parrot Digital officially became Rocketseed’s exclusive partner in Australia and New Zealand. Our customer base ranges from SMBs to Enterprise clients and our team is committed to offering high quality 1-2-1 personalized service, to enable our clients to maximize their investment in Rocketseed Email Signature Software.

What are the key challenges your customers face?

Our customers come to us with a range of email signature challenges, many of which relate to managing email signatures at scale – all of which are easily solved with Rocketseed. Their key challenges are:

• Designing professional, on-brand email signatures that display on all devices
• Controlling staff email signatures company-wide to ensure consistent branding
• Ensuring all employee email signatures are tamper-proof and secure
• Automating employee email signature contact details
• Targeting and implementing effective email signature marketing campaigns
• Measuring email signature performance

In addition, we offer our clients on-going Rocketseed User Interface training, or they can select our full-service option. The gap we fill is a premium email signature software to resolve their email signature issues with high quality 1-2-1 personalised service.

What’s the significance of being an Exclusive Territory Partner?

In the wider sense of the word, we’re ‘local’ – a company born and raised in Australia and New Zealand! So, we’ve a real on-the-ground insight into what it takes to succeed in this market, an insight which international brands can lack. It means that for some of the region’s biggest brands, their email signature solution is implemented by local experts.

How does Parrot Digital ‘fit’ with Rocketseed?

As the Exclusive Partner of Rocketseed email signature software for Australia and New Zealand we specialize in direct distribution and working with quality Managed Service Providers in our region to deliver Rocketseed’s email signature solution to customers.

What compatibility issues do your customers face?

Most of our customers use Microsoft 365 or Google Workspace, and Rocketseed is highly compatible and easy to integrate with these email clients. Microsoft 365 Active Directory and Google Workspace Directory syncs perfectly with Rocketseed to ensure employee signature details are automatically updated.
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Which Rocketseed feature do you think adds the most value?

Central control is key to our customers, ensuring their staff signatures are consistently branded company wide. Marketers also love being able to add impactful and interactive email signature banners to every business email, running highly effective targeted campaigns. Not to mention Rocketseed’s advanced reporting capabilities that measure every click and notify the sender in real-time, enabling immediate follow-up so no marketing, sales and service opportunities are missed!
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How is the experience of working with Rocketseed as a partner?

Rocketseed supports us at every step and always makes us feel like part of their team. It’s fair to say that a partnership with Rocketseed offers unparalleled software vendor support.

How successful has Rocketseed been for your business?

Rocketseed makes up 80% of our business and our client base has grown significantly over the past 24 months.

If you’re a Managed Service Provider, Licensed Software Vendor or Marketing agency interested in becoming a reseller of Rocketseed Email Signature Software, check out our 7 reasons to join Rocketseed’s email signatures partner program or contact us for more information.

Using Rocketmailer email marketing software, AFGRI is able to actively and effectively communicate internally with its employees, engaging them with impactful and interactive email newsletters.

The Client – AFGRI

AFGRI is a 3,500+ strong leading agricultural services company which, as a partner in agriculture, provides services across the entire grain production and storage cycle.

Based in Centurion, the organization’s vision is to unlock agricultural potential not only in South Africa, but Africa as whole by developing successful partnerships across the continent. As well as offering financial support and hi-tech equipment, supported by a large retail footprint, AFGRI is also developing strong future farmers through the Lemang Agricultural Services training programme.

The Challenges

Internal communications and employee experience is a key priority for AFGRI. However, having 3,500+ staff made communicating effectively with everyone across the organization at once a major challenge, especially without being able to gain insights into who was really engaging with campaigns and actually reading important communications.

The Solution

With Rocketmailer’s centrally-managed email newsletter platform, AFGRI were able to take their internal communications to the next level. Not only were they able to design eye-catching, engaging email newsletters in-house, they could also regularly reach all their staff at once, ensuring that everyone was up-to-date with key communications from the business.

With newsletter content ranging from internal tech talk and quarterly reviews to event reminders and weekly project news, AFGRI were able to make each newsletter extra engaging by easily incorporating photos, video links and interactive banners using the Rocketmailer drag-and-drop builder.

Importantly, the company was able to track every email newsletter open and interaction in real-time using Rocketmailer’s advanced analytics and reporting, giving them far more insight than ever before into internal staff engagement.

Results

Using Rocketmailer, AFGRI has seen an average open rate of 56.51% for their internal communications!

AFGRI say…

“Rocketmailer empowered us to take Internal Communication to the next level in our business. You can add photos, video links, banners and whatever you want. We were able to take our internal news magazine online and could do everything ourselves. Some of the benefits are that you can trace who is actually reading the communication. What we appreciate most is the aftercare service we constantly receive from Rocketmailer themselves. They are there to assist and help you to reach excellence in what you do.”

Christa de Wet, AFGRI Group Holdings

Need a digital messaging platform to help your business communicate personally, reliably and automatically via email, SMS and voice broadcasting at scale?

To maximize the branding and engagement opportunities presented by their every business email, Buzz – the Toronto-based software company specializing in lead generation, sales automation and multi-channel outreach – approached Rocketseed for professional email signature management and marketing.

The Client – Buzz

Founded in 2020, Buzz is the world’s first all-in-one sales engagement platform that allows sales teams to engage more prospects and close more deals without software exhaustion. The platform combines data sourcing, email outreach, automation and lead management, enabling businesses – from solopreneurs to enterprises – to directly engage, manage, and close their ideal clients. With its seamless interface and integration with key tools and software – including email clients and CRM – Buzz has quickly become a valuable part of many top global brands’ tech stacks.

The Challenges

By their own admission, the Buzz team had never had visually appealing or interactive email signatures and so were missing out on a huge number of branding and engagement opportunities.

The challenge to Rocketseed was simple – to give all Buzz employees well-designed, professional email signatures that, as well as being consistently branded company-wide, would also open a host of engagement opportunities, driving traffic to the Buzz website and direct to the business development team.

The Solutions

Rocketseed changed Buzz’s approach to email signatures in 3 key ways:

New signature design

Buzz has a very strong and distinctive brand image and all their communications are concise and clear. This made it easy to design a professional, impactful email signature template that was completely in keeping with Buzz’s brand guidelines.

Crucially, now with central control over their email signatures, Buzz could be certain that their branding would appear consistently across all employee emails.

Interactive links

With the new design, for the first time Buzz’s email signatures had links enabling recipients to click through to the company’s website or, via the interactive icons, to the latest content on the brand’s social media profiles.

Marketing banner campaigns

Buzz’s bold brand colours and concise copy style were perfectly suited to running eye-catching, interactive email banner campaigns, as you can see from the following examples.

To show how their software helps identify and provide data on the target audiences that matter, the striking copy “Get a single source of truth” says it all – a confident headline supported by a clear clickable call-to action, taking recipients to where they can dig into the details.

Another impactful banner campaign was run to make it clear that the email sender understood the frequently asked questions – and answers – regarding scaling with the software, from number of users to custom onboarding and team training.

With their software’s integration capabilities an important issue to both existing and potential customers, the natural place to raise the profile of its integration potential was on email banners. Using the logos of key platforms that Buzz’s software integrates with, the banner was instantly clear and recipients could easily click the button to go straight to the website integrations page.

Results

One result was instantly clear to see – all Buzz employees having consistently-branded, professional email signatures, giving the whole business a unified brand identity on email.

The banner campaigns also achieved exceptional results. The numbers really do speak for themselves, with the highly successful campaigns consistently achieving engagement rates of between 40 and 51%.

Buzz say…

“Rocketseed was a game changer for us. They’ve helped us get the email signatures we have always wanted! They helped us add a major level of professionalism to our email signatures and we love their great customer service, speedy response times and great design team.

Tristan Lefler | Co-founder and Director of Partnerships | Buzz

Looking to brand all your staff emails with consistent signatures and engaging email banner marketing campaigns? Let’s talk about how we can help you.

When Direct Insurance, the fast growing independent International (Re)Insurance Group, announced its global restructure and rebrand to Aventum, it was clear that every employee email would have to professionally communicate and promote the new brand – requiring the simultaneous and seamless rebrand of hundreds of email signatures.

The Client

The restructure and rebrand to Aventum brought together the Group’s UK and international teams into one combined global insurance group with two distinct businesses – Consilium, the Group’s global broking operations, and Rokstone, its global underwriting operations. Together, Consilium and Rokstone, under the Group brand Aventum, currently place over $1.1bn GWP worldwide.

The Re-brand

As Group CEO David Bearman, comments: “We want Aventum to be a global insurance brand that endures – a lasting landmark in the market. The restructure and rebrand puts us in a strong position – we are fit, agile, focussed and ready for the next stage in our journey to become the best global (re)insurance speciality wholesale business in the world.” *

The rebrand spanned all the company’s marketing communications, including the launch of a new website and social media profiles, and therefore every employee email also required a new Aventum branded signature.

The role of everyday business email was also identified as critical in introducing and explaining the re-brand to customers and other stakeholders.

The Challenges

This major Group rebrand presented the following key challenges:

• To switch all employee email signatures simultaneously and seamlessly from the existing company name to the new brand with the least amount of disruption to the teams.
• To ensure consistent Aventum branding on all employee emails across the Group.
• To also feature the appropriate constituent business names – Consilium and Rokstone – on all emails to meet the new brand hierarchy.
• To use email signatures and banners to encourage audience engagement with the new brand, including driving traffic to the new website and social profiles.

Not only did the new branding need to be implemented, but new format email addresses were also instated. All email addresses had to change to the new aventumgroup.com domain, with new branding elements making existing contacts aware of the changes.

The Solutions

As an existing client, Direct Insurance were experienced in successfully using Rocketseed. They fully explained the re-branding strategy to their dedicated Rocketseed Account Manager and a clear email signature roll-out plan was put in place.

Next, the Rocketseed design team was briefed with the new Aventum brand guidelines and produced new signature layouts for review, incorporating the constituent business names, a clear link to the Group’s new website and interactive icons for recipients to click through to the new social media profiles.

Email banners were also designed to run under the signatures, reinforcing the re-brand with the new Aventum brand identity, striking imagery based around climbing to the peak of the stylised Aventum ‘A’ as well as the bold positioning statement “Dare to Discover”.

Altogether, an extremely eye-catching and immediately engaging email signature design for all employees.

Once approved, the new branded email signature template was created and tested in advance of the full roll-out.

Separately to this the company also had to set-up their new domain and email addresses to start routing through their account in advance of the roll-over.

Crucially, with Rocketseed enabling central control of the company’s signatures, the newly-branded email signatures could be implemented company-wide without individual employees having to manage any updates themselves.

Results

The signature re-brand was a clear success with a seamless, simultaneous switch-over across the Group. Without any individual employee involvement, all staff email signatures had the correct contact information and new Aventum branding.

Also, because Rocketseed enables the reporting and analysis of every recipient click, the client has been extremely pleased with the level of engagement the new signatures have generated in driving traffic to the new Aventum website.

Aventum say…

“Rocketseed not only solved our challenges, but we were able to cross over from the old to the new branded signatures without any issues or delays, and importantly without our staff on the ground having to action anything. The new signatures have made a real impact and have already helped firmly establish the Aventum brand.”

Libby Abbotts | Group Digital Marketing Manager | Aventum

Looking to brand all your staff emails with consistent signatures? Let’s talk about how we can help you.

*https://insurance-edge.net/2021/05/04/direct-rebrands-as-aventum/

Facing the challenges of Covid lock-down and staff working from home, The University of Johannesburg (UJ) used Rocketseed to ensure consistent branding across both external and internal emails and improved their internal communication with staff.

The Client – The University of Johannesburg

Dynamic, vibrant and multicultural, the University of Johannesburg (UJ) is one of the largest contact universities in South Africa with a student population of over 50,000, of which more than 3,000 are international students from 80 countries.

Recognised as the country’s second strongest brand, UJ offers world-class academic programmes in both undergraduate and postgraduate education, with a mission of “inspiring its community to transform and serve humanity through innovation and the collaborative pursuit of knowledge”.

The Challenges

UJ was seeking a solution to brand both external and internal email with consistent signatures and marketing campaigns to meet a series of specific challenges.

• When Covid lock-down restrictions were implemented, staff had to work from home for the first time, highlighting the need for all their emails to be consistently UJ branded and with clear contact details. Up to this point, all UJ staff had manually-added email signatures and, depending on where their emails were sent from, risked omitting signatures from their emails completely.
• Improve staff’s engagement with internal UJ communications – a challenge made more difficult by their remote working and being inundated by 50,000 students needing to be assisted virtually. This included making staff aware of, and upskilled on, the new fully-online Performance Review system – an essential new evaluation initiative launched by UJ’s HR department.
• Increase awareness of Covid-related advice amongst both UJ staff and students.
• Promote online UJ events including the Cloudebates that take place four times a year.

So how do you keep remote-working staff consistently on brand and informed, whilst also driving student awareness and event engagement – all without requiring them to open even more emails or use an alternative platform?

The Solutions

UJ were able to meet all these challenges easily with Rocketseed Campaign Enterprise, the signature management and marketing solution ideally suited to large organisations such as UJ.

• Rocketseed’s email signature management tool gave the university’s IT team the centralised control they needed to consistently brand and easily update all staff’s email signatures (as per the example below). Also, as long as remote-working staff use their designated UJ email accounts, the university knows for sure that all email signatures are secure and will display correctly regardless of the device they are sent from or viewed on.

• The university’s HR department were able to drive direct staff engagement with the Performance Review system by using Rocketseed to create and assign impactful, interactive email banners to all internal staff emails for the duration of the campaign. The eye-catching banners (below), with their interactive calls-to action (CTAs), successfully encouraged and enabled staff to simply click through to learn about and log on to the new system training – far more engaging over time than a single dedicated email. A simple, highly effective ‘internal marketing’ campaign.

• Using Rocketseed’s banner campaign functionality, UJ was also able to roll out an essential, informative Covid banner, giving it high profile at the top of all staff emails sent to one another and to students for the duration of the pandemic. Again, this made far more impressions than a dedicated bulk email would have.

• To promote the Cloudebates, awareness and reminder banners – with a clear, clickable registration CTA – were applied to staff emails a few days before each event and on the days of the events themselves. Rocketseed’s analytics, reporting and real-time click alerts made it easy for the organisers to measure the level of recipient engagement and expected attendance.

Results

A prime example result was the promotion of the Cryptocurrency Cloudebate held on the 10th of May 2021. The banner campaign (below) achieved a 39% engagement rate ensuring an extremely well-attended and successful event.

UJ say…

“Rocketseed’s solution ticks all the boxes. A solution-orientated tool that actually works and makes everyone’s life easier. Coupled with the best customer service I’ve ever experienced makes using Rocketseed the best decision we’ve ever made. Marketing communication has never been more effective.”’

Monique Evert | Marketing & Brand Department | University of Johannesburg

Looking to brand all your staff emails with consistent signatures and boost internal email engagement? Let’s talk about how we can help you.

Using Rocketseed, Floorbrite has taken central control of its employee email signatures, enabling an efficient re-brand, complete consistency and immediate marketing message updates company-wide.

The Client – Floorbrite

Established in 1972, Floorbrite is a leading commercial cleaning and facilities management company in the UK. This multi-million pound family-run business now employs over 1,500 staff and provides a diverse range of services to businesses of all sizes across all industry sectors, continually expanding its offering and geographic reach to meet client needs.

The Challenge

Previously all Floorbrite staff members had to apply their own email signatures which was not only time consuming, but often resulted in incorrect branding, out-of-date contact details and a less-than-professional look.

As the company expanded, and the Floorbrite brand went from strength to strength, it was frustrating for management that they couldn’t get this simple touch point quite right.

There was also a realisation that email signatures could be an effective way to communicate key marketing messages, as long as they could be kept up-to-date to meet clients’ current needs.

To solve these issues, Floorbrite contacted Rocketseed.

The Solution

The solution to the company’s issues was Rocketseed Signature which has enabled Floorbrite’s IT and Marketing to:

• Have central control over all employees’ email signatures, email disclaimers and marketing campaigns via the user interface, ensuring company-wide consistent branding.
• Set up and update employee signature details automatically via synchronisation with the company’s Active Directory.
• Roll-out a rebrand with ease by changing the master signature template, without any individual employee effort. The new template was simply assigned on launch day for all to see.
• React extremely quickly to the challenging conditions of the pandemic, by promoting its specialist Covid-19 sanitation services via interactive banners on all its daily email communications. These are updated instantly company-wide to meet changing market needs and drive direct client engagement through clickable calls-to-action.

Results

The re-brand across all employees was instant and consistent – something that would have been impossible with individual employees responsible for managing their own signatures.

In 12 months of the sanitation banner being live it was seen by almost 15,000 individual recipients, not only making them aware of the new service but giving Floorbrite the option to update their customers quickly in the ever-changing conditions.

Floorbrite say…

“Rocketseed’s technology does exactly what we need and keeps our IT and Marketing teams happy! The key to success has been the speed at which changes can be made to signature banner messaging company-wide. We can instantly make a change or add a new campaign when needed, and the added value customer service sets Rocketseed apart.”’

Nina Wyers | Marketing Director | Floorbrite

Looking for company-wide email signature consistency? Want to boost marketing engagement with every email? See how Rocketseed can help you.

Just as Search Discovery harnesses the transformative power of data for its customers, the company has used Rocketseed to transform its business email with outstanding results…

The Client – Search Discovery

Search Discovery is a data transformation company that helps organizations use their data with purpose to drive measurable business impact, improving revenue, operating costs, and customer experience. Offering services ranging from data engineering and analytics to strategy, AI solutions and training, Search Discovery is trusted by global industry leaders and up-and-coming disruptors alike to transform how they engage and serve their customers.

The Challenge

Search Discovery reached out to Rocketseed seeking a solution that would enable them to centrally manage email signatures for their organization in order to promote their brand and automate signature styling.

Their solution prior to Rocketseed was to have new employees, during onboarding, copy a signature template, and then paste it into their Gmail settings, adding their own contact information. Unsurprisingly, this led to problems with unauthorized signature modifications, inconsistent styling, and no way to control email signatures centrally.

Also at this time, Search Discovery was not using its business email signatures for any kind of marketing – and missing out on significant engagement opportunities.

The Solution – Rocketseed Campaign

When Search Discovery saw the marketing opportunities that Rocketseed could open, it was clear that Rocketseed ‘Campaign’ was the perfect product choice. Campaign combines centralised signature control, automated signature updates via Google Directory sync, professional signature design and the advanced functionality to run targeted, interactive email signature banner marketing campaigns and analyse every recipient engagement.

Rocketseed’s reporting and analytics data insights were also immediately attractive to this data transformation business!

Implementing the Solution

An initial onboarding call established what was needed for both sides to complete the implementation. Rocketseed Systems Admin and Search Discovery’s IT team completed the technical portion in 20 minutes via a screen share, and then – with Rocketseed’s easy-to-follow instructions – the very next day Search Discovery were able to sync their Google directory to our system to automate all employee signature contact detail updates.

Designing the Email Signature

In this instance, Search Discovery had a signature design all ready to go and sent over the specifications for Rocketseed to build. Whilst this full signature would be included on all initial emails, they also required a more concise, branded ‘reply signature’ for all subsequent messages in the same email thread. As in this case, Rocketseed will build as many signature templates necessary to meet your exact requirements.

With Rocketseed giving them centrally-controlled, tamper-proof email signatures, for the first time Search Discovery knew for certain that all their employee emails were displaying consistent branding.

Syncing with Google Directory

We immediately solved another of Search Discovery’s signature challenges by enabling them to sync their Google directory with Rocketseed. Now there was no more reliance on individual employees entering their correct contact details. Once synced, any updates to an employee’s details (name, job title, address, phone number etc.) – or simply the addition of a new employee – are automatically replicated in their Rocketseed account and email signature – a huge time-saver!

Support

Search Discovery were able to take the tools that we provided and run with them whilst knowing that Rocketseed support is always there. As well as being assigned a Customer Success Manager for assistance, if they have any questions or requests, Search Discovery know they can reach out to our support team and someone will be there to assist them in a timely manner.

Opening Marketing Opportunities

Search Discovery chose Rocketseed Campaign because of the opportunities to run targeted email signature banner campaigns and track every recipient engagement. They’ve been very effective in using banners on their one-to-one email to drive traffic to key content with campaigns ranging from raising awareness of browser privacy impact to promoting ‘best workplace winner’ achievement and launching their new Educational Community.

Here are a few of their banner campaigns and their engagement results…

Results, results, results!

Search Discovery’s Browser Privacy Impact banner received the engagement that Rocketseed expects customers to see. This banner was added to 137,443 emails, receiving 15,881 unique brand impressions and was clicked on 4,850 times, giving it a 30.5% engagement rate.

With the prestigious achievement of being voted 2020 Best Workplaces Winner, it’s no surprise that Search Discovery chose to feature this prominently on their emails. Their banner saw 3,627 unique brand impressions and was clicked on 924 times, enjoying a 25.5% engagement rate.

The purpose of Search Discovery’s most recent banners was to announce their new Educational Community – a way for people to share educational content and to promote webinars. This banner has not been activated for as long as some of their others but it’s important to note the success of newly- assigned banners too. It has been added to 5,581 emails to date, receiving 3,012 unique brand impressions. With 193 clicks the new banner has so far achieved a 6.4% engagement rate.

Search Discovery say…

“Rocketseed has become an integral part of our email infrastructure and marketing campaigns. It has consistently ranked as one of the top three sources of traffic to our website and enabled us to track analytics on which of our campaigns has been the most successful. Since its implementation over one year ago, we have not experienced any disruptions, and it has allowed us to consistently deliver a professional email signature to all email clients.”

Neil Murphy | IT Manager | Search Discovery

Looking for company-wide email signature consistency? Want to boost marketing engagement with every email? See how Rocketseed can help you.